Cracking the Code: Unveiling the Secrets Behind Google’s Algorithm
When you search on Google you get thousands or even millions of results listed out for you in a ranked list. Have you ever wondered how Google determines which sites get to be shown at the top of the list and which ones are relegated down? It's all thanks to this complex set of rules called Google's 'algorithm'. If you didn't know, an algorithm is what Google uses to determine which websites will appear on top of the results and which will appear lower down.
Although Google has not publicly declared its algorithm, it provides explicit guidelines to enable the business person and SEO practitioner to know what to do in such a way that they can fit in their expectations. The Google algorithm is dynamic because, frequently updates and new rules are emerging daily. Hence, maintaining an eye on tracking the update conditions is imperative not to lose but to improve your position in the SERPs.
Google’s Ranking Formula: How Relevance and Trustworthiness Drive Success
The algorithm at Google is intended to be perfectly accurate in returning the information the user needs as gleaned by their query. It examines content concerning two significant criteria: Relevance and Trustworthiness.
Relevance then means the degree to which your contents correspond to what a user is looking for. These things include the quality and context of content, usage of keywords, and the general user experience on your site. Recent updates to Google's algorithm, including updates that use models of natural language understanding such as BERT and MUM, have further tapered Google's ability to interpret user intent, making it critical that your content specifically answers what users need and are asking for directly.
Trustworthiness is indeed the extent to which your website can be trusted. It includes aspects such as the number and quality of backlinks, the experience of the author, and the general reputation of your brand in the industry. Google always pays attention to the E-A-T issues. Simply put, the website scoring high in terms of trustworthiness has a chance to rank higher because it means Google should depend on it to deliver useful and accurate information.
In order to succeed in SEO, your strategy should cover the optimization of both relevance by creating content that meets the user's search intent and trustworthiness by building a strong backlink profile and establishing your brand as an authority in its field.
